Where to Stay
Medina, Nouvelle Ville or Palmeraie?
The DNA of Marrakech
Where Ancient Craftsmanship Inspires Contemporary Design
Marrakech is a city that engages every sense. Behind its ochre-coloured walls lies a maze of bustling souks, tranquil riads, fragrant gardens and grand palaces where centuries of Moroccan craftsmanship continue to shape daily life. Hand-carved cedar wood, intricate zellige tilework, sculpted plaster and colourful textiles define an architectural language that has inspired designers from around the world. At the same time, a new wave of architects, artists and hoteliers is giving the Red City a distinctly contemporary edge without losing sight of its rich heritage.
Food is inseparable from the Marrakech experience. Traditional tagines, fragrant couscous, slow-cooked meats and freshly baked bread are served alongside innovative Moroccan cuisine in beautifully restored riads and stylish garden restaurants. Rooftop terraces, intimate cocktail bars and vibrant cafés offer spectacular views across the medina and towards the Atlas Mountains, making long lunches and late dinners as memorable as the city’s architecture.
Marrakech is home to some of the world’s most inspiring boutique hotels. Hidden riads, restored palaces, desert-inspired retreats and contemporary design hotels celebrate local craftsmanship through handmade materials, lush courtyards and serene interiors that offer refuge from the city’s vibrant energy. At DNA Hotels, we curate the places where architecture, design, gastronomy and Moroccan hospitality come together to create stays that are every bit as unforgettable as Marrakech itself.